How to create links
Before talking about the format we use in our link, I want to tell you that there are three types of links:
Internal Links
Those we have within our site and pointing to another page on the same domain, ie, the source and destination are on the same connection URL.
These serve to organize our website, to give the navigability, in order to provide readers with problems and are part of the project site.
A search engine that visitors like to have these links. With these connections if many pages of relevance to our blog.
There are several plugins for WordPress that allow us to automatically generate internal links, one of them is smart SEO link with which you can choose the type of pages you want to connect and configure various parameters.
External links
They are the links that are on our website and pointing to a page in another domain, ie, the origin is in our domain and address any other url.
These are used to connect to related topics, with pages of interest and are best used in Internet marketing.
Backlinks or inbound links
These links are in another domain and pointing to our site, ie, its origin is in another location and your destination is a page of our url.
These inbound links or backlinks are the most important to improve our SEO, because search engines take into consideration what "they say" and other pages that people recommend on our site. You have to work permanently in the building inbound links, if you want to be well positioned.
How to create links
What should I do
The text in the link: use of anchor text is the most important word in backlink internal connection.
The origin of the connection: the higher the page rank of the site that points to our best.
Related Topics: the binding source is a page from a related topic, not necessarily the same topic, but related.
Quantity and quality must always work to get backlinks or link, but never to spam. If you leave a comment that adds value and if it contains your keywords is better.
Age of link: the older the link is better, it is an indication that there is a bond that comes from buying / selling links.
What you should not do:
Link Farms: These sites have a lot of links and all kinds and is frowned upon by search engines.
Many links out: Google does not like a site that has only links to other sites. This is to prevent spam, you need to moderate the comments left by visitors.
Links hidden: Never place hidden links, which is not visible to the human eye. Much less put anchor text links that refer to a subject with a completely different.
Link spam: do not waste your time generated links that do not provide content to readers, who just say "congratulations, what a great article." This is not good.
Thus, the site must have internal links and outbound links and you should work on building backlinks, which in time will grow in quantity and quality and the best location to reach your site. This is the correct way to build links naturally and consistently, because the SEO takes time and effort, and now more than ever, it is more difficult to put a page.
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