Leaving aside the technical terms we can only wonder what changes will bring Google Penguin 2.0. With
What changes Google Penguin 2.0
As I mentioned in the previous paragraph, I can only imagine the game. Probably in a few weeks I'll update this article. But for now we must be satisfied with conspiracy theories circulating on the web.
Start cleaning your Profile Link.
If you did not make the situation right now is critical. In this post I leave you the steps you need to do to clear the connection profile. It is an arduous task, but has now become urgent. In short, let's see how you should act.
First step: Identify junk bonds:
Look at the page you linked: it is the same problem? It is written in the same language?
Check domain extensions. The natural thing is that if you write in connection Spanish Spanish-speaking countries.
If you see that your link is a tangle of links ... Bad!
Check out the website linking to you have not been banned by Google.
Monitor the quality and diversity of anchor text.
Second step: remove garbage links:
Contact the webmaster.
Use deny links, the Google tool to deny connections.
Improve your Social Link Building.
If signs and social bookmarking were important, now with the advent of Google Penguin 2.0 will still be more. We must join the wave: Add social buttons on all tabs for products, categories or items to help readers share the work of their content.
You have your own profiles and social pages? You will need not only to create a community around your brand, also to promote their own content.
Google Plus, too important.
I have said many times, the Google social network has its own advantages and Dad Penguin 2.0 Google Plus will charge even more important. In other words, if you are not active on that network, you can go starting to put his rod, because the importance of the collection will be totally disproportionate. A link to Google Plus will be worth much more than a Twitter or Facebook.
The quality of the content, even more important.
Although the quality of the content is the responsibility of the Google Panda, the truth is that is the only way to generate quality links course competition (Penguin). If you suspect that your content has all the qualities that you should take time to rethink your strategy content creation.
The secret? By now everyone should know: creating content interesting, unique, like a thermometer, or information that adds value to the user that contains videos, images and info graphics attractive, combining keyword density (between 2% and 5%) and a minimum length of 800 to 900 words.
The visitor of the blog, now has to be of top quality.
With the limitations imposed by Penguin to create links (or link building), one of the few techniques that still worked was the guest blogging (or act as a guest blogger). The result? An invasion in your e-mail and its proposals on Linked in to collaborate on other blogs (I admit, I am also guilty). This technique works even with Google Penguin 2.0 ... but with some modifications.
Firstly, the importance given to the authors in social networks will be the focus. Not worth having 10000000 followers on Twitter. How does Google know that the kilogram is very cheap fan will give more importance to the quality of the followers. The same will happen with social bookmarking: buy 100 or 100 one that I like is very simple (but of course, fake accounts and bots). With Google Penguin 2.0 is the most important quality that makes the profile of voting.
This should also be applied to Google Plus ... What is your authority on this network? If considered low or very low is the time to work. Google Penguin assess the quality of an author. How? If you have implemented the author Rango (if you have not you should) you will put a link as a contributor to the place where you write. This connection transmits its authorities to the place where you write as a guest author. As the owners of this site will affect actual connection profiles, and worked with the authorities in your industry.
And finally, if you write as a guest blogger for a link that you should know that Google Penguin 2.0 will give more importance to the quality of the website from which you connect. In other words, is worth more than a link from a site in your links from high quality companies that are written to 100 article directories.
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